Biology of Business

Concept · Organizational & Team Heuristics

OKRs (Objectives and Key Results)

Origin: Andy Grove, popularized by John Doerr

By Alex Denne

Biological Parallel

When ant colonies face food scarcity, they set clear objectives (find protein sources within 100m) with measurable key results (recruit 50+ foragers to site, transport 10g protein/hour). Scout ants don't report vague success—they perform quantified waggle dances indicating distance, direction, and quality. The colony adjusts tactics based on measured outcomes, not aspirations. OKRs mirror ant colony goal-setting: directional objectives (where to go) paired with measurable key results (how to know you're succeeding) enable swarm intelligence to converge on solutions through rapid feedback.