Concept · Product Management

Continuous Discovery

Origin: Teresa Torres

Biological Parallel

Ant scouts continuously sample their environment using figure-eight search patterns, updating the colony's collective map of food sources every 20 minutes through pheromone signals. This isn't one-time market research—it's perpetual environmental sensing that detects when yesterday's nectar source has dried up or a new carcass appears. Continuous discovery mirrors this: successful organisms (and products) never stop sensing because environments never stop changing. The colony that assumes yesterday's information remains valid starves when the landscape shifts.