Concept · Numerical Business Rules
10x Rule
Origin: Grant Cardone
Biological Parallel
Invasive species must be 10x more fit to overcome the Allee effect and establish in occupied territory—a few zebra mussels arriving in the Great Lakes accomplish nothing; millions create a beachhead. Incumbents possess every advantage: established resource networks, behavioral dominance, and home-field immunity. A marginal improvement gets crushed by drift and resistance; only overwhelming fitness superiority—10x better resource capture, 10x faster reproduction—breaks through entrenched competition.