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Alex Denne › Books (8) › Companies (4527) ›Peloton

Peloton

Fitness - Connected Equipment

Peloton revolutionized home fitness with connected exercise equipment featuring streaming classes.

Related Mechanisms for Peloton

Network Effects First-Mover Advantage

Related Organisms for Peloton

Ant Colony Lichens Fireweed Honeybee

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Alex Denne

Alex Denne

Growth advisor for AI & B2B SaaS. 17x activation improvement. Built distribution engines at Genie AI (GV + Khosla backed).

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Staff Picks

  • company Amazon
  • company Apple
  • mechanism Costly Signaling
  • mechanism Trophic Cascades
  • organism Acacia
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🏢 Companies 4527 ⚙️ Mechanisms 508 🦠 Organisms 1079 📐 Frameworks 232 📚 Citations 569

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Exploring the intersection of biology and business strategy.

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The Biology of Business by Alex Denne

Version 0.2 · Last updated 12th December 2025

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