Semelparous Strategy
Apple's iPhone launch exemplifies semelparous strategy - one massive reproductive effort (iPhone) that deliberately killed the existing organism (iPod).
Some species go extreme: Pacific salmon grow rapidly for years, then make one massive reproductive effort (swim upstream, spawn, die). They're semelparous - reproducing once, then death. The trade-off is total: all remaining energy goes to reproduction, somatic maintenance ends, the organism dies.
Business Application of Semelparous Strategy
Apple's iPhone launch exemplifies semelparous strategy - one massive reproductive effort (iPhone) that deliberately killed the existing organism (iPod). Jobs chose to create a new product line knowing it would cannibalize the cash cow. Somatic maintenance ended; the old product died; the new offspring became dominant.