Aseer Province
Aseer's 3,000m highlands create Saudi Arabia's coolest climate, positioning Abha for Vision 2030 entertainment investment alongside terraced coffee agriculture.
Aseer rises through Saudi Arabia's southwestern highlands where elevations exceeding 3,000 meters create the coolest temperatures and highest rainfall in the kingdom. Abha, the provincial capital, serves as summer retreat for Saudis escaping lowland heat, the climate-driven tourism that Vision 2030 investments attempt to formalize and expand.
The province's terraced agriculture—similar to Yemen's highland cultivation—represents adaptations to steep terrain that mechanized farming cannot replicate. Coffee cultivation, fruit orchards, and grain production continue traditions that predate oil wealth, the agricultural heritage providing tourism content alongside climate amenity.
Vision 2030's entertainment initiatives reach Aseer through developments transforming Abha into year-round destination rather than summer-only retreat. Cable cars, cultural attractions, and hospitality infrastructure invest in the tourism potential that climate and landscape create. Whether Aseer can capture domestic tourism spending—reducing the outflow to international destinations—tests whether Saudi Arabia can create leisure economies within its own territory.