The Germination Window
A 2x2 matrix for determining the correct action based on environment readiness and founder readiness.
A 2x2 matrix for determining the correct action based on environment readiness and founder readiness. Like seeds waiting for the right conditions to germinate, only one quadrant (both ready) supports launch.
When to Use The Germination Window
Use when deciding whether to launch - like a seed sensing soil temperature and moisture, this matrix reveals whether conditions support germination now, or whether you should remain dormant.
How to Apply
Assess Environment Readiness
Determine if the market/technology/regulatory environment is ready for your venture.
Outputs
- Environment ready or not ready
Assess Your Readiness
Determine if you have the skills, resources, and insight to execute.
Outputs
- You ready or not ready
Map to Matrix Quadrant
Environment NOT ready + You NOT ready = Stay dormant. Environment ready + You NOT ready = Wait (false urgency). Environment NOT ready + You ready = Early-mover risk. Environment ready + You ready = GERMINATE NOW.
Outputs
- Strategic action recommendation