Regeneration vs Reinvention
A 2x2 matrix for choosing between regeneration (regrow from existing roots) and reinvention (find new niche) based on root system strength and market viability.
A 2x2 matrix for choosing between regeneration (regrow from existing roots) and reinvention (find new niche) based on root system strength and market viability.
When to Use Regeneration vs Reinvention
After completing Regeneration Readiness Assessment. When deciding strategic direction post-crisis. When evaluating whether to rebuild core business or pivot.
How to Apply
Plot Position on Matrix
Use Root System Test score (Dimension 1) for vertical axis: Strong (40+ points) vs Damaged (<40 points). Use Market Niche Viability (Dimension 3) for horizontal axis: Viable (20+ points) vs Dead (<20 points).
Outputs
- Position in one of four quadrants
Determine Strategy
Upper-left (Strong roots, Viable market): REGENERATE - fast, cheap, likely to succeed. Examples: Lego, Marvel, Apple. Lower-right (Damaged roots, Dead market): REINVENT OR EXIT - old core can't support new environment. Examples: Nokia mobile, IBM PCs, Fujifilm. Off-diagonal quadrants require judgment and carry higher risk.
Outputs
- Strategic direction: Regenerate, Reinvent, or Exit