Framework

Monday Morning Early Growth Audit

TL;DR

90-minute quarterly audit covering five key areas: cotyledon reserves, true leaves deployment, resource allocation reality check, herbivory assessment, and self-thinning position.

90-minute quarterly audit covering five key areas: cotyledon reserves, true leaves deployment, resource allocation reality check, herbivory assessment, and self-thinning position.

When to Use Monday Morning Early Growth Audit

Run quarterly during Years 1-4 for comprehensive early growth health assessment.

How to Apply

1

Cotyledon Reserves Check (15 min)

Calculate months of runway, identify next fundraise timing. Score: 12+ months = healthy, 6-12 = concerning, <6 = crisis

2

True Leaves Deployment (20 min)

Check: Generating revenue? Growth >20% QoQ? Can articulate why customers pay? Score: 3 Yes = deployed, 2 = deploying, <2 = still on cotyledons

3

Resource Allocation Reality Check (30 min)

List top 5 allocations, identify moat-building vs operational. Score: >50% moat-building = healthy, 30-50% = moderate, <30% = drifting

4

Herbivory Assessment (20 min)

Identify top 3 threats, check active defenses. Score: 6 Yes = defended, 4-5 = vulnerable, <4 = exposed

5

Self-Thinning Position (15 min)

Assess position vs. cohort. Score: Top quartile = winning, Median = surviving, Below = struggling

Monday Morning Early Growth Audit Appears in 1 Chapters

Framework introduced in this chapter

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