Concept · Cognitive Bias: Persuasion and influence biases

Scarcity bias

Origin: Cialdini, 1984

Biological Parallel

Squirrels hoard compulsively before winter—even when food is experimentally abundant. Scarcity cues (shortening days, temperature drops) trigger hoarding regardless of current availability. Evolution favored organisms that over-respond to scarcity signals: the cost of false alarm (wasted hoarding effort) is negligible compared to the cost of false security (starvation). Scarcity bias is a survival algorithm optimized for error asymmetry, not rational resource assessment.