Concept · Startup & Growth Frameworks
Power User Curve
Origin: Li Jin / a16z
Biological Parallel
Power user curves reveal engagement distribution—most users are casual, few are hardcore. This mirrors foraging effort distribution in social insects: most bees make occasional trips, but 20% of workers account for 80% of nectar collected. These 'power foragers' visit flowers 10x more frequently than median workers. The colony's survival depends on this elite tier, not the average. Similarly, platforms often derive 80% of value from their most engaged 20%. Optimize for power users—they're your 'power foragers.'