Biology of Business

Concept · Decision-Making Mental Models

Observer Effect

Origin: Quantum physics / social science

By Alex Denne

Biological Parallel

The cleaner wrasse cheats when unobserved and cooperates when clients are watching. Prairie dogs reduce individual vigilance as group size provides collective observation. Cuttlefish display different signals on different body sides depending on the observer. Observation does not corrupt 'true' behavior — it selects from a repertoire.