Directly Responsible Individual (DRI)

Biological Parallel

When a bee scout discovers a high-quality nectar source, she becomes the 'directly responsible dancer'—performing repeated waggle runs with intensity proportional to her confidence, recruiting others while remaining accountable for the claim. If the source depletes or was misrepresented, recruitment collapses and her credibility suffers in future dances. Apple's DRI model mirrors this individual accountability: one organism, one clear signal, one reputation at stake—no diffusion of responsibility across the swarm.