Concept · Cognitive Bias: Memory biases and distortions
Consistency bias
Origin: Ross, 1989
Biological Parallel
Territorial animals recall their boundaries as more stable than actual—memory smooths fluctuations because consistent environmental models enable faster prediction than tracking constant change. The brain retrospectively imposes consistency on past attitudes and beliefs because stable patterns are more computationally efficient than remembering every shift. Consistency bias is predictive optimization: treating the past as more stable than it was simplifies forecasting what happens next.