Concept · Time & Prioritization
Choice Architecture
Origin: Thaler & Sunstein
Biological Parallel
Flowers don't wait for pollinators to find stamens randomly—they architect the approach path with color gradients, nectar guides, and landing platforms that funnel insects to pollen. The architecture of the decision environment determines outcomes. Choice architecture isn't manipulation; it's environmental design that exploits evolved navigation heuristics. Cafeterias placing fruit at eye level use the same principle: structure the environment to make desired choices the path of least resistance.