Concept · Strategic Frameworks
Built to Flip vs Built to Last
Origin: Jim Collins criticism
Biological Parallel
Built to last: perennials like oak trees that invest in deep roots, thick bark, and longevity, reproducing for centuries. Built to flip: annuals like desert wildflowers that germinate, bloom, seed, and die in weeks, betting everything on rapid reproduction. Neither strategy is superior—context determines fitness. Desert annuals dominate unpredictable environments where long-term investment is maladaptive. Oaks dominate stable forests where compounding returns reward patience. The mistake is applying perennial strategies to annual environments or vice versa. Life history strategy must match environmental predictability.