Concept ยท Sales & Marketing Frameworks

BANT (Budget, Authority, Need, Timeline)

Origin: IBM

Biological Parallel

Predators assess four conditions before hunting: energy reserves (can I afford the chase?), dominance rank (am I authorized to claim the kill?), prey vulnerability (is there genuine need/opportunity?), and temporal window (breeding season, migration timing). Lions ignore prey when any factor is absent. BANT qualification is identical predatory logic: verify all four conditions exist before investing energy, since missing any one makes success impossible.