Ogilvy & Mather
TL;DR
One of the world's largest advertising firms, founded 1850 with modern form established by David Ogilvy in 1948.
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One of the world's largest advertising firms, founded 1850 with modern form established by David Ogilvy in 1948. Ogilvy's philosophy emphasizes that effective advertising requires understanding receiver skepticism - teaching clients that deceptive signaling is short-term profitable but long-term destructive. Their approach embodies the handicap principle applied to corporate communication.
Key Leaders at Ogilvy & Mather
David Ogilvy
Founder (modern form)
Articulated principles of honest advertising as costly signaling
Key Facts
1850
Founded