Company
Ogilvy & Mather
TL;DR
One of the world's largest advertising firms, founded 1850 with modern form established by David Ogilvy in 1948.
One of the world's largest advertising firms, founded 1850 with modern form established by David Ogilvy in 1948. Ogilvy's philosophy emphasizes that effective advertising requires understanding receiver skepticism - teaching clients that deceptive signaling is short-term profitable but long-term destructive. Their approach embodies the handicap principle applied to corporate communication.
Key Leaders at Ogilvy & Mather
David Ogilvy
Founder (modern form)
Articulated principles of honest advertising as costly signaling