Biology of Business

Lululemon

Athletic Apparel

By Alex Denne

Lululemon creates premium athletic apparel through vertical integration and community building. Mutualistic networks with ambassadors and resource partitioning distinct from Nike.

Related Mechanisms for Lululemon

Vertical Integration First-Mover Advantage

Related Organisms for Lululemon

Darwin's Finches Mound-Building Termite Cleaner Wrasse Lichens

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