Lululemon

Athletic Apparel

Lululemon creates premium athletic apparel through vertical integration and community building. Mutualistic networks with ambassadors and resource partitioning distinct from Nike.

Related Mechanisms for Lululemon

Vertical Integration First-Mover Advantage

Related Organisms for Lululemon

Darwin's Finches Mound-Building Termite Cleaner Wrasse Lichens

The Biology of Business

Sign up to be notified when the book is available to order.

Notify Me