Company
HubSpot
TL;DR
SaaS company demonstrating deliberate succession management through sustained intermediate stage (2006-present).
SaaS company demonstrating deliberate succession management through sustained intermediate stage (2006-present). After pioneer phase (2006-2010), the company transitioned to intermediate stage but avoided premature maturity by maintaining 30-40% growth rates through repeated expansion into adjacent markets.
HubSpot represents portfolio succession at intermediate scale: as each product line matures, launch new pioneer products. The company operates simultaneously at multiple successional stages - mature marketing product, intermediate sales/service products, pioneer operations and commerce products.