Herman Miller

American furniture company whose Aeron chair (1994-present) exemplifies successful good genes signaling. The distinctive mesh design at $1,200 honestly signals engineered ergonomics - ergonomic testing shows genuine health benefits (reduced back pain, better posture).

Unlike Vertu's failed signal, Herman Miller's distinctive look honestly correlates with the quality it claims. The good genes signal works because people who buy Aeron chairs experience the claimed benefits. Companies measure reduced employee health costs and improved productivity.