Dunkin' Brands Group
Two brands share supply chains—Dunkin dominates mornings, Baskin-Robbins afternoons. Fig-tree strategy: multiple revenue streams from one operational trunk. Temporal niche partitioning.
Two brands share supply chains—Dunkin dominates mornings, Baskin-Robbins afternoons. Fig-tree strategy: multiple revenue streams from one operational trunk. Temporal niche partitioning.