Company
Carlsberg Group
TL;DR
Carlsberg is a Danish multinational brewing company, one of the major global brewers alongside AB InBev and Heineken.
Carlsberg is a Danish multinational brewing company, one of the major global brewers alongside AB InBev and Heineken. Together with these competitors, Carlsberg controlled over 50% of global beer volume by 2010.
The company participates in the consolidated brewing industry's predator-prey dynamics, where large brewer dominance created ecological niches that craft breweries exploited through local focus, variety, and authenticity positioning.