Boston Consulting Group (BCG)

Boston Consulting Group represents the traditional consulting model that Bill Bain departed from in 1973. BCG's approach was to work with any client willing to pay, deliver a project, then move to the next project - ending relationships when projects ended. Revenue was calculated as number of projects multiplied by fees.

In foraging terms, BCG left patches early (one project per client), constantly flying between bushes. This contrasted with Bain's approach of staying at patches longer through multiple projects, extracting more value per relationship before moving on.