Boo.com

Boo.com's 2000 collapse after burning $135 million in 18 months demonstrates how feature complexity can kill organisms before they reproduce. The fashion e-tailer's 3D product viewer required broadband that 2% of customers had. Like a peacock whose tail becomes too heavy to escape predators, Boo.com's elaborate features made the site unusable for most visitors. Technology exceeded infrastructure; ambition exceeded market reality.