Biology of Business

1980s

The 1980s were the decade biology discovered chaos—and business discovered ecology. Chaos theory revealed that deterministic systems could produce unpredictable behavior; small causes could have enormous effects. Simultaneously, 'corporate ecology' entered management vocabulary as companies began thinking about competitive environments as ecosystems. The breakthroughs challenged assumptions about predictability. Mandelbrot's fractals showed that natural patterns repeated at every scale. Chaos theory (Lorenz, Gleick's popular 1987 book) demonstrated that weather, populations, and heartbeats could be deterministically chaotic—governed by rules yet impossible to predict long-term. The Gaia hypothesis (Lovelock) proposed that Earth itself behaved as a self-regulating system. HIV/AIDS emerged as a global pandemic, demonstrating viral evolution in real-time. The blind spots were about urgency. Climate science was producing clear warnings—the 1988 Congressional testimony by James Hansen marked a turning point—but the implications for action remained disputed. The computational revolution was beginning but not yet sufficient to model complex systems adequately. The assumption that markets would efficiently allocate resources dominated economics, despite accumulating evidence of systematic failures. Business absorption was selective. 'Chaos theory for managers' became a minor genre, usually oversimplifying the science. Scenario planning gained sophistication (Shell's approach became influential). Corporate strategy began using ecological metaphors—niches, ecosystems, predators—though often loosely. The deeper insight that complex systems aren't controllable, merely influenceable, struggled against management's desire for predictability and control. The legacy of 1980s citations is about pattern and unpredictability. The best work showed that complex systems have structure without being predictable—a paradox that remains essential for strategy. Gleick's Chaos remains readable; Mandelbrot's work on markets anticipated 2008's failures. Read 1980s citations as the decade that discovered limits to prediction while business still believed in control.

Freeze avoidance in a mammal: body temperatures below 0°C in an Arctic hibernator

This groundbreaking paper documented that Arctic ground squirrels can supercool their bodies to -2.9°C - below freezing - without ice formation. This...

Hedging One's Evolutionary Bets, Revisited

This paper provides the foundational theoretical treatment of bet-hedging strategies in evolutionary biology, explaining how organisms maximize long-t...

Population Dynamics of Wolves in North-Central Minnesota

Provided territory size data consistent with wolf pack research across North America, supporting the scaling relationships used in the chapter's analy...

Primate Post-Conflict Affiliation and Reconciliation Research

Frans de Waal's pioneering research on primate reconciliation provides the biological foundation for the entire chapter's thesis. His work demonstrate...

The Impact of External Parties on Brand-Name Capital: The 1982 Tylenol Poisonings and Subsequent Cases

Brand names are hostages—and that's the point. Mitchell's economic analysis of the 1982 Tylenol poisonings showed that Johnson & Johnson's stock marke...

Alteration of North American streams by beaver

This paper documents how beavers as ecosystem engineers create wetland habitat, increase biodiversity, and modify hydrology across landscapes. Beavers...

Fractals

Feder's textbook provided comprehensive mathematical treatment of fractal measurement, including the box-counting method for calculating fractal dimen...

Machiavellian Intelligence: Social Expertise and the Evolution of Intellect in Monkeys, Apes, and Humans

Byrne and Whiten's work on Machiavellian intelligence provides the theoretical framework for understanding the cognitive complexity required for coali...

Outcome Bias in Decision Evaluation

Report of the Presidential Task Force on Market Mechanisms

On October 19, 1987, the Dow Jones dropped 508 points—22.6% of its value—in a single day. Over $500 billion vanished before the closing bell. Presiden...

Stotting in Thomson's gazelles: An honest signal of condition

Demonstrates that gazelle stotting behavior is an honest signal of fitness to predators. Cheetahs selectively abandon pursuit of stotting gazelles, sh...

The mammalian sinoatrial node

Your heart never stops beating, and there is no second chance if it does. Evolution solved this existential reliability problem through distributed pa...

Toyota Production System: Beyond Large-Scale Production

This book by Taiichi Ohno, the architect of Toyota's revolutionary production system, explains how Just-in-Time manufacturing and kanban achieve distr...

Body mass, metabolic rate, heart rate, and respiratory quotient during hibernation in black bears

Early quantitative study of bear hibernation physiology providing baseline data on metabolic rates, heart rates, and mass loss. This data contributed...

Flocks, herds and schools: A distributed behavioral model

How do thousands of birds coordinate perfectly without a leader? Craig Reynolds' 1987 Boids simulation proved that no leader is necessary. He programm...

Models, Mechanisms and Pathways of Succession

Modern synthesis of succession theory that moved beyond Clements' deterministic view to incorporate multiple pathways and mechanisms. Important for un...

Social Control of Deception Among Status Signalling House Sparrows

Classic research demonstrating that house sparrow throat bibs function as conventional badges of status maintained by social enforcement rather than p...

Autobiographical Memory Across the Lifespan

Foraging Theory

Stephens and Krebs wrote the definitive textbook synthesizing optimal foraging theory. This comprehensive work integrated the scattered literature int...

The Chimpanzees of Gombe: Patterns of Behavior

Goodall's 50+ year study at Gombe Stream National Park provides the longest continuous observation of primate leadership dynamics. Her documentation o...

The structure of the nervous system of the nematode Caenorhabditis elegans

First complete connectome of any organism - a 15-year effort mapping all 302 neurons and their ~7,000 synaptic connections in C. elegans. This monumen...

Gene Flow in Natural Populations

Comprehensive empirical review validating the Nm = 1 threshold across species. Documented how marine organisms with high larval dispersal show less lo...

A homologous protein-coding sequence in Drosophila homeotic genes and its conservation in other metazoans

This landmark paper discovered that Hox genes are conserved across the animal kingdom - from fruit flies to humans. This conservation demonstrates tha...

Chemical Oscillations, Waves, and Turbulence

Kuramoto's mathematical model of coupled oscillators provides rigorous foundations for understanding synchronization as an emergent phenomenon. The mo...

Reciprocal food sharing in the vampire bat

This landmark study discovered the mechanism behind vampire bat cooperation: individual recognition and memory. Wilkinson demonstrated that bats remem...

Structural Inertia and Organizational Change

Hannan and Freeman's influential paper argued that organizations develop structural inertia that resists change, even when the environment demands ada...

A Process Model of Internal Corporate Venturing in the Diversified Major Firm

Classic paper on internal corporate venturing, documenting how new ventures within large corporations must achieve structural separation to develop di...

Absolutely, Positively Overnight!

Fred Smith's Yale economics professor gave his hub-and-spoke paper a C. History gave it different marks: that idea became a company shipping 17 millio...

Behavior, biochemistry, and hibernation in black, grizzly, and polar bears

This classic paper established the remarkable fact that bears don't eat, drink, urinate, or defecate for up to six months during hibernation - yet eme...

Ogilvy on Advertising

The 'Father of Advertising' built his philosophy on honest signaling before the term existed. Ogilvy's core insight: advertisements that make verifiab...

Phytochrome and Plant Growth

This foundational text on phytochrome biology explains how plants sense light quality to make developmental decisions. Phytochromes distinguish red li...

The Neutral Theory of Molecular Evolution

Kimura's comprehensive monograph expanding on his 1968 Nature paper. Provides detailed mathematical treatment of neutral evolution and extensive empir...

The role of host plant resistance in the colonization behavior and ecology of bark beetles

A single bark beetle attacking a healthy pine tree dies—drowned in sticky resin before it can bore deep enough to lay eggs. But 40 beetles attacking t...

Bat predation and sexual advertisement in a neotropical anuran

This foundational study on tungara frogs established the principle that acoustic signals involve trade-offs between attracting desired receivers (mate...

Chimpanzee Politics: Power and Sex Among Apes

This foundational 6-year observational study at Arnhem Zoo established that primate leadership is fundamentally political, not purely physical. De Waa...

Mass Extinctions in the Marine Fossil Record

The landmark paper that identified and quantified the 'Big Five' mass extinctions in Earth's history based on marine fossil diversity. This research e...

Red Deer: Behavior and Ecology of Two Sexes (40-year study)

Landmark 40-year study of red deer stag territorial behavior demonstrating graduated escalation. The four-level escalation ladder (roaring → parallel...

The Fractal Geometry of Nature

Mandelbrot's book-length treatment established fractal geometry as a scientific field, demonstrating that fractals describe an enormous range of natur...

Mood and Memory

The 1980 eruptions of Mount St. Helens, Washington

Primary government documentation of the Mount St. Helens eruption's geological and ecological impacts. Provides the factual foundation for understandi...

The economics of superstars

Foundational economic model explaining extreme compensation concentration among top performers. Shows that small differences in talent translate to la...

The Evolution of Cooperation

Axelrod and Hamilton's formal analysis of tit-for-tat strategy proved mathematically what vampire bats demonstrate biologically: cooperation can be ev...

The logic of risk-sensitive foraging preferences

Stephens provided the theoretical foundation for understanding why risk-sensitivity is mathematically rational. His analysis showed that when survival...

An empirical demonstration of risk-sensitive foraging preferences

Caraco et al. provided the first clear empirical demonstration that animals switch between risk-averse and risk-seeking behavior based on energy reser...

Extraterrestrial Cause for the Cretaceous-Tertiary Extinction

The foundational paper proposing asteroid impact as the cause of the K-Pg extinction, based on anomalous iridium concentrations 600x above background...

Monkey responses to three different alarm calls: evidence of predator classification and semantic communication

This landmark study demonstrated that vervet monkeys have referential alarm calls - vocalizations that function like words, referring to specific exte...

The -3/2 Self-Thinning Law

Documents one of the most robust patterns in ecology - as plants grow, density decreases predictably according to the formula: log(density) = -3/2 × l...

The Origin of Huntington's Chorea in the Afrikaner Population of South Africa

Traces Huntington's disease in the Afrikaner population through 14 generations to a single Dutch colonist who arrived in 1652. Over 200 affected indiv...

The Totalitarian Ego: Fabrication and Revision of Personal History