Steve Jobs
The authorized biography of Apple's visionary founder
"The people who are crazy enough to think they can change the world are the ones who do."
— Walter Isaacson
My Review
The definitive biography of Apple's founder illustrates both the power and the cost of extreme focus on product excellence. Jobs exemplified both the best and worst of r-strategy intensity.
Why It Matters
Jobs illustrates how vision and intensity can drive extraordinary results - and the personal and organizational costs of that approach.
Key Ideas
- Product excellence can create extraordinary value
- Reality distortion field: conviction shapes reality
- Vertical integration enables coherent experience
- Intensity has costs as well as benefits
How It Connects to This Framework
The r-strategy and focus concepts throughout the framework.
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