Smart Brevity: The Power of Saying More with Less
A practical guide to communicating clearly and concisely
"Smart brevity is the key to getting people to actually read what you write."
— Jim VandeHei, Mike Allen & Roy Schwartz
My Review
The Axios founders' framework for concise communication is signaling efficiency in practice. In an attention-scarce environment, brevity is a form of respect and effectiveness.
Why It Matters
Efficient signaling matters. In competitive attention environments, clarity and brevity convey more than verbose communication.
Key Ideas
- Attention is scarce - respect it
- Lead with the most important point
- Use structure to aid scanning
- Less is more in most communication
How It Connects to This Framework
Book 5's communication concepts and signal efficiency throughout.
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The full Biology of Business book explores these concepts in depth with practical frameworks.