The Brain: The Story of You
An accessible tour of how the brain creates our experience of reality
"Your brain is like a city that's constantly rebuilding itself."
— David Eagleman
My Review
Eagleman's accessible neuroscience provides the foundation for understanding feedback loops, prediction, and adaptive behavior. The brain is the ultimate adaptive system, and understanding how it processes information illuminates organizational information processing.
Why It Matters
The brain exemplifies adaptive information processing. Understanding how it predicts, updates, and allocates attention illuminates organizational sensing and decision-making.
Key Ideas
- The brain is a prediction machine, not a passive recorder
- Reality is a construct - we perceive what the brain expects
- Plasticity allows the brain to rewire itself throughout life
- Decision-making involves competition between brain systems
How It Connects to This Framework
Book 1's environmental sensing chapter and the signal detection concepts throughout. The brain as adaptive system informs organizational information processing.
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The full Biology of Business book explores these concepts in depth with practical frameworks.