Question · Sustainability

How do I balance short-term vs. long-term?

The Short Answer

Maintain reserves for uncertainty while investing for growth. The ratio depends on environmental volatility - more uncertain environments require larger reserves. Never sacrifice the ability to survive a downturn for short-term efficiency, but also don't hoard resources that could compound if invested.

Biological Insight

Organisms face this tradeoff constantly. Bears hibernate with fat reserves; camels store water; squirrels cache food. These reserves are 'inefficient' in good times but essential for survival through bad times. The optimal reserve level depends on volatility - desert organisms store more water than rainforest organisms. Organisms that optimize purely for good conditions don't survive the bad ones.

Key Questions to Ask Yourself

  • How long could you survive a 50% revenue decline?
  • What's the minimum reserves needed to survive foreseeable downturns?
  • Are you sacrificing compounding opportunities by over-saving?
  • Do your reserves match your actual environmental volatility?
  • Are you investing in things that mature only long-term?

Common Mistakes

  • Running too lean in pursuit of efficiency (no reserves for downturns)
  • Hoarding cash that could be productively invested
  • Making long-term investments during short-term crises
  • Sacrificing long-term capabilities for short-term results
  • Not adjusting reserve levels as environmental volatility changes