Privacy Policy

Overview

This site (alexdenne.com) is operated by Alex Denne. I respect your privacy and aim to be transparent about what data is collected and how it's used.

The short version: I collect minimal data. No cookies for tracking. No selling your information. Analytics are privacy-focused. Email addresses are only used to send you updates you requested.

Data Collection

Analytics

This site uses Vercel Analytics, a privacy-focused analytics service. Vercel Analytics:

• Does not use cookies
• Does not collect personal data
• Does not track users across sites
• Collects only aggregate metrics (page views, referrers, countries)

Additionally, I use a custom tracking system that stores anonymous behavioral data (scroll depth, clicks) in your browser's localStorage. This data:

• Never leaves your device unless you explicitly share feedback
• Contains no personal identifiers
• Is automatically cleared after 30 minutes of inactivity
• Can be deleted by clearing your browser's localStorage

Email Newsletter

If you sign up for email updates via the notification form, I collect:

• Your email address
• The date you signed up

Your email is used solely to send you updates about The Biology of Business. I will never:

• Sell or share your email with third parties
• Send spam or promotional content from other companies
• Add you to other mailing lists without permission

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting me directly.

Contact Forms

If you contact me via email or book a call through Calendly, the information you provide is used only to respond to your inquiry.

Cookies

This site does not set any cookies for tracking or advertising purposes. Vercel (our hosting provider) may set essential cookies for security and performance, but these contain no personal data.

Third-Party Services

This site uses the following third-party services:

• Vercel - Hosting and analytics (Vercel Privacy Policy)
• Google Fonts - Typography (fonts are served from Google's CDN)
• Calendly - Appointment scheduling (if you book a call)

Your Rights

You have the right to:

• Request a copy of any data I hold about you
• Request deletion of your data (email from mailing list, etc.)
• Unsubscribe from communications at any time

To exercise these rights, email me at alexdenne@gmail.com.

Changes to This Policy

I may update this privacy policy from time to time. Significant changes will be noted at the top of this page with an updated "Last updated" date.

Contact

If you have questions about this privacy policy, contact me at alexdenne@gmail.com.