Playbooks
Growth Frameworks
Frameworks from the book that inform how I think about growth strategy. These aren't marketing tactics—they're decision tools derived from biological patterns.
The Four Walls of Growth
A diagnostic framework for identifying which type of growth limit a company is hitting. Every company hits growth limits - the question isn't if you'll hit a wall but which wall, and what you do about...
View framework →The Growth Plate Diagnostic
A six-question diagnostic framework that translates biological growth mechanisms into actionable business assessment. It reveals whether your growth is healthy (like a tree adding rings) or cancerous ...
View framework →The Natural Selection Audit
A comprehensive 7-step framework for identifying which variants in your organization are under selection pressure, which are thriving, and which should die. Most organizations talk about strategy as i...
View framework →Early Growth Allocation
Soybean seedlings face a critical resource allocation decision in their first 7-10 days: how much energy to draw from cotyledon reserves versus investing in photosynthetic capacity. Research shows the...
View framework →Resource Allocation Triangle
Stripe chose Growth + Quality. WhatsApp chose Efficiency + Quality. Groupon chose Growth + Efficiency. Only two of those companies are worth billions today—Groupon sacrificed Quality and accumulated t...
View framework →Migration Decision Matrix
Framework for determining whether to expand geographically/demographically or stay in current market. Based on biological migration economics where movement cost must be less than starvation cost....
View framework →Market Selection Matrix
Systematic framework for prioritizing which markets to enter once migration decision is made. Replaces gut-feel market selection with weighted scoring across strategic dimensions....
View framework →Long Tail Strategy Framework
Framework for determining when to focus on power law head (hits) versus profitably serving the aggregated long tail, based on cost structures and aggregation capabilities....
View framework →Power Law Strategy Framework
Framework for recognizing and navigating power law distributions in organizational contexts. Guides strategic responses to extreme inequality where a small fraction of elements generates most outcomes...
View framework →The 70-20-10 Rule
A resource allocation framework for diversifying innovation investments across three risk categories: 70% Core Business (maintain and optimize existing products), 20% Adjacent Innovation (extend techn...
View framework →Five Survival Checkpoints
Early growth isn't continuous - it's a series of discrete survival gates. You must pass all five or die. Each checkpoint has pass conditions, measurement methods, failure modes, and allocation guidanc...
View framework →These frameworks come from The Biology of Business—an 8-book framework for organizational strategy built on biological first principles.
View all 232 frameworks →