Script Lichen

Script lichen creates patterns on smooth tree bark that resemble ancient writing or hieroglyphics. The 'letters' are lirellae - elongated reproductive structures that produce spores. Each 'word' is a fruiting body, broadcasting the next generation.

The script-like pattern emerges from simple rules: grow reproductive structures in elongated lines, branch occasionally, avoid crossing existing lines. Complex-looking output from simple rules. The business parallel is emergent brand identity - distinctive patterns that arise from consistent application of simple principles rather than elaborate design. Style guides that produce recognizable output without specifying every detail.