Pixie Cup Lichen

Pixie cup lichens form tiny goblet-shaped structures that collect rainwater and debris, creating microhabitats for even smaller organisms. The cup shape isn't decorative - it's a dispersal mechanism. When raindrops hit the cup, they splash out carrying reproductive granules to new locations.

This demonstrates infrastructure-as-marketing. The cup structure serves the lichen's reproduction while also providing value to other organisms (water, shelter). The business parallel is platforms that grow by providing genuine value - each user they serve becomes a distribution channel, spreading the platform to new territories through normal use.