Mechanism
Non-Shivering Thermogenesis
TL;DR
Sustainable crisis response: companies pivoting business models (Airbnb from air mattresses to room rentals) rather than just working harder.
Non-shivering thermogenesis generates heat through hormonal activation (thyroid, adrenaline) increasing cellular metabolism 50%. Every cell generates extra heat. Sustainable for days or weeks, unlike exhausting shivering.
Business Application of Non-Shivering Thermogenesis
Sustainable crisis response: companies pivoting business models (Airbnb from air mattresses to room rentals) rather than just working harder. The change generates ongoing heat without exhausting resources.