Non-Shivering Thermogenesis
Shivering depletes glycogen in 2-4 hours - it's an emergency response, not a survival strategy. Non-shivering thermogenesis rewires metabolism to generate heat sustainably for weeks. Netflix's 2007 DVD-to-streaming pivot exemplifies the difference: not working harder, but transforming how the company generates value. Stock up 6,230% over a decade.
Non-shivering thermogenesis generates heat through hormonal activation (thyroid, adrenaline) increasing cellular metabolism 50%. Every cell generates extra heat. Sustainable for days or weeks, unlike exhausting shivering.
Business Application of Non-Shivering Thermogenesis
Sustainable crisis response: companies pivoting business models (Airbnb from air mattresses to room rentals) rather than just working harder. The change generates ongoing heat without exhausting resources.