Mechanism
Heuristic Analysis
TL;DR
Kaspersky's response to polymorphic malware, detecting suspicious behaviors rather than specific signatures.
Rather than matching exact code patterns, software detects virus-like behaviors: modifying system files, replicating across directories, hiding processes. Shifted the arms race from 'recognize this exact pattern' to 'recognize these suspicious behaviors.'
Business Application of Heuristic Analysis
Kaspersky's response to polymorphic malware, detecting suspicious behaviors rather than specific signatures. Parallels how businesses must shift from monitoring specific competitor moves to detecting patterns of competitive behavior.