Dynamic Visual Displays
Visual signals that update in real-time or require sustained performance are more honest than one-time displays.
Static displays are easy to fake; dynamic displays are harder.
Static displays are easy to fake; dynamic displays are harder. Motion reveals information difficult to conceal: speed, coordination, endurance, and precision. This makes dynamic visual displays especially honest. Male jumping spiders perform elaborate courtship dances: leg waving, body bobbing, and rapid lateral movement. The dance's tempo, coordination, and vigor signal male quality. Females preferentially mate with males whose dances are faster and more coordinated - dynamic display difficulty honestly advertises neurological and muscular condition.
Business Application of Dynamic Visual Displays
Visual signals that update in real-time or require sustained performance are more honest than one-time displays. Buffer and Stripe publish real-time metrics; FedEx provides real-time tracking. Dynamic signals build trust through consistent evidence.