Gia Lai
Vietnam's coffee export leader—$620M (2024 first time), 92% of national coffee area, VND 102,700/kg prices, $850-900M 2025 target.
Gia Lai leads Vietnam's coffee export economy from the Central Highlands. 2024 marked the first year provincial coffee exports hit $620 million—the region's top industry. Vinh Hiep Co. alone posted $520 million turnover in 2023-24, ranking among Vietnam's leading exporters. December 2025 coffee prices reached VND 102,700/kg in Chu Prong; the province maintains 100,000-110,000 hectares with 80% targeting VietGAP, 4C, and Organic certification by 2030.
Agricultural products reach 60+ countries including EU, US, and Japan. The 2025 export target sits at $850-900 million across coffee, pepper, rubber, fresh fruit, cassava starch, and wood products. The Central Highlands accounts for 92% of national coffee cultivation and 90% of output—volcanic soils and elevation create ideal robusta conditions.
Three industrial parks anchor manufacturing: Tra Da, Le Thanh Border Gate EZ, and South Pleiku (621.95 hectares under infrastructure development). The Quy Nhon-Pleiku expressway (under construction) will connect Gia Lai to port logistics. OCOP programming transforms local products into international brands. By 2026, Gia Lai tests whether sustainability certification can command premium prices in volatile commodity markets.