Perugia
TL;DR
Perugia turns prestige into demand: 164,841 residents, a 31% Umbria Jazz spending jump, and university-chocolate signals that keep outsiders choosing an inland hill city.
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Underappreciated Fact
Perugia's economy works less like a provincial capital and more like a prestige machine, using universities, festivals, and chocolate heritage to keep exporting demand.
Key Facts
164,841
Population