County Westmeath
Ericsson's €200M Athlone investment (2024) demonstrates FDI reaches midlands—Shannon-straddling position and Lough Ree tourism complement agricultural economy in accessible central Ireland.
County Westmeath's midlands position and lakes attract domestic tourism—Lough Ree and other waters support fishing, boating, and waterside amenities. Athlone, straddling the Shannon, provides commercial center accessible from Dublin.
Ericsson announced €200 million investment (2024) in Athlone for pioneering research, development, and innovation—significant technology presence for midlands county. This demonstrates that FDI can reach beyond eastern seaboard when infrastructure and talent align.
Agricultural production continues on limestone pastures; beef farming predominates. Mullingar provides services to surrounding rural population.
Westmeath demonstrates how midlands counties can attract investment when actively pursuing opportunity. Athlone's Shannon position and educational infrastructure (TUS campus) created conditions Ericsson found attractive. Whether this anchors broader technology cluster or remains isolated investment determines future trajectory.