Biology of Business

Londrina

TL;DR

Londrina was founded by a British land company as a coffee city; the 1975 Black Frost destroyed 90% of Paraná's crop in three days, forcing a pivot to soybeans — Londrina's EMBRAPA Soja research then helped make Brazil the world's largest soybean exporter.

City in State of Parana

By Alex Denne

In three days in July 1975, temperatures in Paraná state dropped below -7°C and destroyed an estimated 90 percent of the region's coffee crop. The event was called the Geada Negra — the Black Frost — and it ended Londrina's identity as a coffee city.

Londrina is Paraná state's second-largest city, holding around 588,000 residents about 350 kilometres south of São Paulo. It was founded in 1929 by Paraná Plantations Ltd, a British land development company that brought European immigrants, built infrastructure, and established coffee plantations in what had been cerrado. The name derives directly from London: the British company branded its Brazilian venture with its home capital. Coffee defined the city's first four decades. By the 1950s, Paraná state produced roughly 60 percent of Brazil's coffee export, and Londrina was the commercial and processing centre of that production.

The Black Frost was not the first cold event to damage Paraná's coffee. Frosts had struck periodically since the 1950s. The 1975 event was different in scale and speed. The damage was so total and recovery so slow that Paraná's farmers faced a structural choice: replant coffee in a frost-prone zone or plant something else. The majority planted soybeans.

Brazil is now the world's largest soybean producer, exporting over 100 million tonnes per year. Londrina is home to EMBRAPA Soja — the federal agricultural research corporation's soybean research division, which developed the tropical soybean varieties that made commercial production viable in Brazil's climate. The work done in Londrina's laboratories effectively enabled the agricultural transformation of the Cerrado biome and Brazil's rise to soybean dominance. The pivot from coffee monoculture to diversified agriculture was forced by frost and enabled by research.

The giant sequoia requires periodic fire to reproduce. Heat opens the serotinous cones; without fire, the seeds remain sealed. The same fire that kills competitors releases the sequoia's reproductive potential. Londrina's Black Frost was the same kind of catastrophic clearing event: it destroyed the monoculture that had dominated for forty years and forced the diversification that produced Brazil's soybean industry. The catastrophe was the precondition for the adaptation.

Underappreciated Fact

Londrina's EMBRAPA Soja (federal soybean research centre) developed the tropical soybean varieties that enabled Brazil to become the world's largest soybean producer — a direct legacy of the 1975 Black Frost that destroyed Paraná's coffee monoculture.

Key Facts

588,125
Population

Related Mechanisms for Londrina

Related Organisms for Londrina