Dubbo

Dubbo is the inland capital that built a safari park—and now bets a billion dollars on becoming NSW's premier regional destination. Located 303 kilometres northwest of Sydney, the city serves as the hub for the Central West's agricultural regions.

The economy reflects this position. Fletcher International Exports processes lamb for global markets; Dubbo Base Hospital is the area's single largest employer, serving a regional population with no closer alternative. Agriculture, health, education, retail, and government services provide employment for 43,500 residents.

Taronga Western Plains Zoo, opened in 1977, transformed the city's identity. The open-range design uses concealed moats instead of cages, creating the impression of proximity to African wildlife. The zoo draws 300,000 guests annually, with 40,000 staying overnight.

The Serengeti Resort, now under construction, represents the next transformation. Spanning 55 hectares of grasslands, the development will unlock previously unused zoo land for immersive accommodation. A $20 million government investment, combined with Dubbo Regional Council partnership, aims to add $391 million to the local economy over 20 years. Construction creates 70 jobs; 28 ongoing positions follow.

The $1 billion Dubbo Square redevelopment, scheduled for 2025 completion, adds retail, residential, and entertainment options.

By 2026, Dubbo tests whether a zoo can anchor a regional economy—and whether inland NSW can compete with coastal tourism.