Framework

The Junco's Risk Threshold

TL;DR

A framework for calibrating risk appetite based on current reserves relative to survival threshold.

A framework for calibrating risk appetite based on current reserves relative to survival threshold. Determines when to shift between risk-averse optimization and risk-seeking survival strategies, inspired by how juncos switch foraging behavior based on energy reserves.

When to Use The Junco's Risk Threshold

Use when making strategic bets, especially in startups or turnaround situations. Critical for determining whether conservative cash preservation or aggressive growth bets are appropriate.

How to Apply

1

Calculate Reserves

Current cash / Monthly burn = Runway (months)

Outputs

  • Runway in months
2

Calculate Survival Threshold

Minimum runway to reach next milestone (funding, profitability, product launch)

Outputs

  • Threshold in months
3

Determine Risk Posture

If reserves > threshold + 6 months: Be risk-averse (optimize for average outcome). If reserves < threshold + 3 months: Be risk-seeking (optimize for survival probability). If reserves between threshold + 3-6 months: Mixed strategy.

Outputs

  • Risk posture: Averse, Seeking, or Mixed
4

Apply to Decisions

Risk-averse: Incremental testing, proven channels, safe customer acquisition. Risk-seeking: Big PR bets, aggressive launches, risky experiments.

Outputs

  • Strategic decision framework

The Junco's Risk Threshold Appears in 1 Chapters

Framework introduced in this chapter

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