The Albatross Search
A decision framework for choosing between random walk and Lévy flight search strategies based on how resources are distributed in the market.
A decision framework for choosing between random walk and Lévy flight search strategies based on how resources are distributed in the market. Matches search pattern intensity to opportunity distribution.
When to Use The Albatross Search
Use when designing customer acquisition strategies, market expansion approaches, or product portfolio development. Helps allocate between incremental exploration and big strategic bets.
How to Apply
Assess Resource Distribution
Determine if resources are clustered/predictable or sparse/unpredictable.
Questions to Ask
- Is CAC similar across channels, or does it vary 10×?
- Are referral rates above 30%?
- Is there geographic/demographic concentration?
Outputs
- Classification: Clustered or Sparse
Select Search Pattern
If clustered: Use random walk (local search, thorough coverage). If sparse: Use Lévy flight (many small bets, occasional giant leaps).
Outputs
- Search strategy selection
Implement Pattern
Random walk: Geographic expansion city-by-city, referral networks, local advertising. Lévy flight: Content marketing (small), occasional conference sponsorships (big), viral loops.
Outputs
- Tactical execution plan