Molecular Biology
Promoter (Genetics)
A DNA sequence where RNA polymerase binds to begin transcription. Promoters control when, where, and how strongly genes are expressed.
Biological Context
Promoters are the 'on switches' for genes. Different promoters respond to different signals—some activate during stress, others during growth. Promoter mutations can cause disease by turning genes on or off inappropriately.
Business Application
Business promoters: the signals and conditions that activate organizational capabilities. Understanding your promoters reveals what activates your organization.