Genetics
Phenotype
The observable physical, physiological, or behavioral characteristics of an organism, resulting from the interaction of genotype with environment.
Biological Context
Phenotype includes everything you can observe: height, coloration, behavior, disease resistance. The same genotype can produce different phenotypes in different environments (phenotypic plasticity). Natural selection acts on phenotypes, indirectly affecting genotypes.
Business Application
In business, phenotype is the visible expression of strategy: brand, products, organizational structure, and market positioning. Two companies with similar founding DNA can express very different phenotypes depending on environment.