Neuroscience
Oxytocin
A hormone and neurotransmitter involved in social bonding, trust, and reproduction. Often called the 'love hormone' or 'bonding hormone.'
Biological Context
Oxytocin surges during childbirth, breastfeeding, and physical intimacy. It promotes trust and in-group bonding but may increase suspicion of outsiders. Oxytocin levels correlate with relationship satisfaction.
Business Application
Organizational oxytocin: the factors that build trust and bonding within teams. Shared experiences, physical proximity, and collaborative success release 'organizational oxytocin.'