Neuroscience

Oxytocin

A hormone and neurotransmitter involved in social bonding, trust, and reproduction. Often called the 'love hormone' or 'bonding hormone.'

Used in the Books

This term appears in 3 chapters:

Biological Context

Oxytocin surges during childbirth, breastfeeding, and physical intimacy. It promotes trust and in-group bonding but may increase suspicion of outsiders. Oxytocin levels correlate with relationship satisfaction.

Business Application

Organizational oxytocin: the factors that build trust and bonding within teams. Shared experiences, physical proximity, and collaborative success release 'organizational oxytocin.'

Related Terms

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neurosciencehormonesbehavior