Management
OKR (Objectives and Key Results)
A goal-setting framework that defines measurable objectives and the key results that indicate progress. Objectives are qualitative goals; Key Results are quantitative metrics.
Biological Context
OKRs parallel how organisms set survival goals through natural selection. The 'objective' is survival and reproduction; 'key results' are the measurable fitness indicators like energy intake, predator avoidance, and mating success that drive behavior.
Business Application
Intel and Google popularized OKRs. The framework aligns teams around shared objectives while allowing autonomy in how to achieve them. Typically set quarterly with 60-70% achievement considered success.