Physiology
Ghrelin
A hormone produced by the stomach that stimulates appetite. Often called the 'hunger hormone,' it signals the brain to seek food.
Used in the Books
This term appears in 1 chapter:
Biological Context
Ghrelin levels rise before meals and fall after eating. It also affects growth hormone release, sleep, and reward-seeking behavior. Ghrelin works in opposition to leptin (satiety hormone). Sleep deprivation increases ghrelin, partly explaining why tired people eat more.
Business Application
Organizational ghrelin: the signals that drive resource-seeking behavior—growth targets, acquisition appetites, market expansion urges. High ghrelin drives aggressive growth; low ghrelin may indicate satisfaction or stagnation.