Cultural Transmission

"It works across different growth modes: franchising, geographic expansion, M&A, capability acquisition, and cultural transmission. Step 1: Genotype Discovery - What Are You Actually Copying? (The Genotype Audit) Before you replicate anything, identify your organization..."

"They learn it from others: "This is what people who are cool wear." The preference spreads through cultural transmission, not individual evaluation. This is Fisher's runaway selection. The trait (box logo) is arbitrary. The preference (desire for box logo) is inherited..."

"... eventually centuries - accumulate knowledge younger competitors don't possess. This knowledge isn't written in manuals or stored in databases. It's cultural transmission. Senior employees mentor juniors. The company survives crises and learns how. Solutions fail, teaching why they don't work."

"Male humpback whales sing songs lasting 10-20 minutes, with phrases repeated in strict patterns that change gradually over months - a cultural transmission of song variants across entire ocean basins. Male crickets chirp at species-specific rates: the snowy tree cricket chirps at a rate precisely correla..."

"...rnal hiring - Strengthen onboarding/selection: Extend cultural screening in hiring, increase onboarding from 1-2 weeks to 4-6 weeks with explicit cultural transmission - Founder/executive involvement: Increase leadership presence in decision-making to strengthen selection pressure for original norms - **Create p..."